Live Broadcast & Streaming
Gerakan Ekspor UMKM Shopee
Produk Lokal Go Global: Serentak 10 Kota.
- Client
- Location
- Role
- Gear
- Shopee Indonesia (Bandung)
- Kampus UMKM Shopee Bandung (Local Hub).
- Multimedia & Live Streaming Operator.
- OBS Studio, ATEM Switcher, Hollyland Wireless Video, Sony HXR-MC2500, Audio Mixer.
Ekspor UMKM Shopee
Project Background
Shopee Indonesia launched the “Gerakan Ekspor UMKM” as a nationwide initiative to empower local entrepreneurs to scale their businesses globally. This massive event took place simultaneously across 10 major cities, including Solo, Bandung, Jakarta, and Medan, involving over 1,000 UMKM participants.
Ekspor UMKM Shopee
The Challenge: Nationwide Synchronized Hybrid Event
The primary objective was to synchronize a live training and launching ceremony across 10 locations with a central hub in Jakarta. As the operator for the Bandung Area, my responsibility was to ensure a seamless two-way communication between the local participants and the national presenters, requiring a low-latency and high-quality broadcast setup.
Final Impact
This event successfully marked the beginning of a larger collaboration to push millions of local products into international markets such as Southeast Asia, East Asia, and Latin America. In Bandung, the participants were able to engage directly with national leaders, proving that technology can effectively bridge the gap between regional hubs and national goals.
Technical Execution & Workflow
I utilized the Sony HXR-MC2500 shoulder-mount camera for a stable and professional broadcast look, capturing the high-energy atmosphere of the Shopee Bandung campus. The video signal was transmitted via Hollyland Wireless systems to maintain mobility within the venue, then routed through an ATEM Switcher for real-time multi-source management.
Hybrid Management via OBS Studio
OBS Studio served as the primary encoding software, managing the master output for the local audience while simultaneously sending the feed to the Jakarta central production team.
Audio & Networking Stability
I integrated the local Audio Mixer and room speakers into the stream to ensure clear, echo-free communication during the interactive sessions. For network reliability, I implemented a dedicated high-speed connection with a fallback system to prevent any downtime during this critical nationwide launch
Testimoni
About the Client: Shopee Indonesia
Shopee is a leading e-commerce platform in Southeast Asia and Taiwan. Through their “Kampus UMKM Shopee Ekspor” program, they have committed to supporting local products to enter international markets, including Southeast Asia, East Asia, and Latin America.